I absolutely love that Target is using a little boy in their ads who has Down syndrome … and not calling attention to it. It’s not an ad about disability. It’s not an ad asking to join a cause. It’s just an ad and he’s just a kid. The boy is six years old and his name is Ryan, and he was also in aÂ Nordstrom catalog. You can read an article about him here, but this quote sums it up for me:
The best thing about Target and Nordstromâ€™s casting of Ryan is that heâ€™s not singled out in any way â€” heâ€™s just another super cute kid smiling for the camera. The ads are inclusive, yet they arenâ€™t trying to prove a point. TheyÂ come across as completely ordinary, which in this case is a really wonderful thing.